PRODUCT QUALITY MATCHING STRATEGY IN A DUAL-CHANNEL SUPPLY CHAIN: A PERSPECTIVE FROM MENTAL ACCOUNTING THEORY IN BEHAVIORAL FINANCE

Product Quality Matching Strategy in a Dual-Channel Supply Chain: A Perspective From Mental Accounting Theory in Behavioral Finance

We extend the mental accounting perspective to build models on ORANGE CASTILE SOAP product quality matching strategy, which is effective in resolving the conflict between traditional and online channels.We consider that perceived values of high-quality and low-quality products belong to different mental accounts, and construct three product quality

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Plant Acceptance for Oviposition of Tetranychus urticae on Strawberry Leaves Is Influenced by Aromatic Plants in Laboratory and Greenhouse Intercropping Experiments

The objective was to evaluate aromatic plants’ effects on the acceptance, preference, egg load, and life span of females of the twospotted spider mite (TSSM) in laboratory experiments and TSSM population under aromatic plants’ intercropping in greenhouse experiments.The pseudofruits production was also evaluated.For the laboratory, basi

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Analisis Harga Saham dan Rata-Rata Abnormal Return Sebelum dan Sesudah Ex-Dividend Date (Studi pada Emiten Indeks Kompas-100)

The research is aimed at finding out Other Ovens the stock prices before and after the disclosure of dividend distribution and the difference in abnormal return before and after the disclosure of dividend distribution.The research object is companies consistent in the Index Kompas-100 from February 2009 to January 2014.The type of this research is

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